abonnees
edities
“The shift toward longtail keywords will be even more essential to SEO success. Why? Because of voice search” - Jeff Keleher, Brafton.com
“The first thing to consider in any influencer marketing campaign is understanding why your organization exists, and what it is trying to achieve. Absent this, and you’ve yet to influence yourself, let alone others.” - Philip Sheldrake, Oprichter 'Digital Lif…
“The best sales questions have your expertise wrapped into them.”–Jill Konrath
“Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...” ― Howard Schultz, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Before you create any more “great content,” figure out how you are going to market it first - Newt Barret
“The aim of marketing is to reduce the need for selling.” - Philip Kotler
"The way to get started is to quit talking and begin doing." - Walt Disney
The future is still so much bigger than the past.” - Tim Berners-Lee
As a general rule of thumb, if you think it's an ad, then it probably is.
For e-commerce firms, the three most important infrastructure items are information flow, cash flow and delivery.Jack Ma, Alibaba
Technology frightens me to death. - John Cleese
"Opportunity lies in the place where the complaints are.” – Jack Ma
I actually like my staff to be better than me. That keeps me on my toes.David Brent, The Office
"I do love email." - Elon Musk
"Ik sta zo’n drie avonden per week op een podium of voor een zaal van vijfhonderd man om lezingen of gastcolleges te geven. De vraag is of dat werk genoemd kan worden. Ik vind het gezellig, er is niks leukers dan over het bedrijf praten. Bovendien kan ik toch…
“Marketing takes a day to learn and a lifetime to master.” - Philip Kotler
"Opportunity lies in the place where the complaints are." (Jack Ma, Ali Baba)
In deze eerste uitgave van 'One More Thing' een artikel over de huidige stand van zaken binnen marketing met aandacht voor een ontwikkeling die aanzet tot nadenken. Technologie krijgt steeds meer aandacht dan waar het ooit om begonnen is: de wens van de klant…